Demand Generation Specialist

SmartSights is a global leader in industrial analytics, alarm notification, and automated reporting software. We are trusted by manufacturers and critical infrastructure providers around the globe to reduce downtime, ensure compliance, and boost productivity through real time insights and rapid response workflows.

We are looking for a results-driven Demand Generation Specialist to execute and optimize programs that yield qualified leads and sales meetings. You’ll run campaigns end-to-end (build, launch, measure, iterate) across paid media, email, webinars, landing pages, etc. This role is highly-execution oriented and hands-on requiring close collaboration with Product, Sales, SDRs, partners, and internal Marketing team to translate priorities into measurable pipeline and revenue.

Reports to: Director of Marketing

• Paid media execution: Work with marketing team to build, launch, and optimize LinkedIn Ads, Google Search and AIEO campaigns (audiences, copy, creatives, extensions) with weekly & monthly roll-up metrics.
• Email & nurture: Create copy, workflows, and multi-touch nurtures to support internal sales team and partner network. Work with Marketing Analyst to manage forms, UTMs, and progressive profiling.
• Webinars & events: Work with sales & marketing on pre & post-event campaigns and follow-up copy.
• Lead routing & conversion: Keep UTM discipline, ensure correct campaign association in Salesforce, and partner with sales on follow-up SLA. Ensure proper lead capture, attribution, and distribution between internal sales team and partners.
• Reporting: Manage weekly dashboard data (spend, CTR/CVR, CPL, MQLs), plus insights and next-step experiments to Marketing Director and VP of Sales. Track SQLs, pipeline contribution, and conversion rates ensuring clean data, reporting consistency, and funnel visibility.
• ABM: Execute retargeting plays for priority accounts using provided account lists and messaging.
• Content pairing: Match existing assets (case studies, briefs, recorded demos) to the right audience and funnel stage; flag gaps to the Marketing Coordinator. Enable faster deal progression by aligning mid-funnel campaigns to active opportunities.
• Partner demand generation: Work closely with Partner Sales teams to plan and execute joint demand generation initiatives; coordinate co-branded campaign toolkits, joint promotion plans, and shared lead follow-up responsibilities; track partner-sourced and partner-influenced pipeline performance.

• Bachelor’s degree in Marketing, Business, or a related field
• 2–3 years in B2B SaaS demand gen, growth, and campaigns; industrial/manufacturing exposure is a plus.
• Hands-on experience with:
  • LinkedIn Ads and Google Ads-GA4 (building campaigns, audiences, and optimizations)
  • HubSpot (lists, workflows, emails, forms, lead scoring) and Salesforce reporting basics
  • ZoomInfo
  • Simple HTML/CSS for page tweaks in WordPress or Similar
  • Go To Webinar platform
  • ChatGPT
  • Asana
• Strong fundamentals in UTMs, tagging, and funnel metrics (CTR, CVR, CPL, MQL → SQL).
• Organized with clear written communication and ability to multi-task.
• Understanding of partner-led and indirect go-to-market models and familiarity with B2B buying cycles.
• Ability to manage multiple campaigns simultaneously in a fast-moving environment and operate effectively with minimal oversight.

• Opportunity to work with cutting-edge technology in a rapidly evolving industry.
• Collaborative and innovative work environment.
• Competitive salary and benefits package.
• Professional development opportunities.

• Competitive salary and bonus structure
• Remote first company
• Competitive insurance (medical, dental, vision, STD, LTD, basic, and voluntary life insurance)
• 401(k) plan with company match
• Flexible PTO (no accruals)

Submit your resume and a cover letter detailing your relevant experience and why you’re a great fit for this role to [email protected].